Thursday, October 17, 2024

Fond Duty Free Shopping Memories With My OFW Dad in the ‘90’s

One of the things I fondly remember as a kid was the thrill of going to the NAIA airport and waiting to be reunited with my dad returning home from working abroad. It was also exciting because one of the benefits we were looking forward to was shopping privileges at the Duty Free Outlets. In the 90's, the biggest Duty Free store was located just across NAIA 1 along Ninoy Aquino Road (connecting Sucat Road). It was called Fiesta Shopping Center.

Sometimes we would come here the day after my dad arrived from the airport. If he's not too tired, we sometimes head straight to the Fiesta Shopping Center for Duty-Free shopping, which is conveniently located just minutes away from the airport.

This mall was exciting because it sold only imported brands. Items such as liquor, perfumes and cosmetics, fashion accessories and apparel, electronics, sporting goods, chocolates, confectioneries, home furnishings, housewares, and grocery items were on display. My favorite sections were the toy section and grocery section, where we would buy our favorite chocolates and snacks. It was also a unique experience to see every item priced in US dollars. We expected the duty- and tax-free items to be significantly less expensive than purchasing them elsewhere. Those times, though, I just had to worry about placing what I wanted to buy in our shopping cart, more than the price tag.
The new Duty Free Philippines Fiesta Shopping Center. The old location is now Gold City condos.


1997, Fiesta Shopping Center relocated to a larger location just across the street, where it remains today. The shopping experience became bigger too, with more items on display (and more things to buy).

Every time I get a chance to pass Duty Free along Sucat Road, I remember these fond memories.